What Google wants you to learn after watching this video: Google Adwords advertising is as simple as abc.
What I want you to learn after watching this video: Google Adwords advertising isn’t as simple as abc.
Google Adwords advertising is effective (I run Adwords), however, it’s complex, requires a lot of testing, research, strategy and patience.
And it’s expensive (Google won’t disclose that).
I recommend Adwords (it works for me) but contrary to this video using Adwords isn’t as simple as described.
Shocking Hyundai ad depicting a man attempting suicide via carbon monoxide poisoning in a Hyundai ix35 and failing because the vehicle’s emission is 100% water. Good intentions, poor execution.
Starring Nick Cannon and comprising both television and social media, Honda’s new #bestyourself ad campaign marketing the 2013 Civic is built on the foundation of continuous self-improvement amidst success and failures. While the self-improvement concept may be played out, ‘Best Yourself’ is an emotionally compelling ad on a predictable formula.
Facebook has partnered with Shutterstock, a stock photography agency based in New York City to offer small businesses greater freedom to create and test visually compelling Facebook ads.
The collaboration will allow advertisers access to millions of quality Shutterstock images to integrate into their ads – free. Advertisers still have the option to upload their own original images or use those from the Shutterstock library.
A visually compelling Hugo Boss Jour commercial starring Gwyneth Paltrow.
Production Company: RSA Films
Director: Jordan Scott
This video explains ads and advertising on YouTube. For those looking to amplify video content through paid media to reach a targeted audience on YouTube.
Worth a view on the merger between advertising giants Publicis and Omnicom.
The new firm will be called Publicis Omnicom Group, making it the world’s largest advertising agency with an estimated $35B in global market capitalization by Q1 2014.
Image: Publicis CEO Mauricy Levy (left) and Omnicom’s John Wren will each be co-CEOs.
Honda and Vine launched a one-day only social media advertising campaign to respond to select customer tweets with Vine videos on July 15.
(Watch the promo above).
Using the hashtag #WantNewCar, Honda owners could tweet questions to the automaker and if selected would receive a personalized Vine video on July 15 delivered NOT by Honda employees or engineers as one would expect, but by professional Hollywood actors.
Disclaimer: Vine is a mobile video app owned by Twitter, so it’s essentially an ad campaign promoting Vine, which is a dying product thanks to Instagram.
I’m not buying the ad, not authentic.
What do you think?