Case Study: Repositioning Mbariket Nigerian Turning Sticks for the U.S. Market
Background Mbariket identified a unique opportunity to introduce traditional Nigerian turning sticks—historically used for stirring garri—to the U.S. market. While widely used in Nigeria for centuries, these wooden utensils were unknown to global consumers. Challenge • Perceived as a niche, ethnic-specific kitchen tool. • Unfamiliar to non-Nigerian audiences. • Needed a new narrative to appeal to global buyers. […]
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