In Nigeria, success in business goes beyond strategy and funding. It starts with understanding culture. Trust, communication, and collaboration are deeply rooted in tradition, community, and respect. For entrepreneurs, investors, and diaspora professionals, culture is not a soft skill. It is a critical business tool.
Lasting success in Nigeria is built on a foundation of cultural respect and relationship building. Those who take the time to understand how things really work, from informal introductions to community influence, gain a long term advantage that strategy alone cannot offer.
Mbariket prioritizes local insight alongside business execution because knowing the culture is not just helpful, it is essential.
What cultural lessons have shaped your approach to doing business in Nigeria? Share your experience in the comments!